Because the little moments are the ones that matter most.
Libby Baby is Indonesia's trusted baby & kids clothing brand — loved by millions of families since 2007.
It began with a simple belief: every Indonesian child deserves clothing that is truly safe, comfortable, and made with care.
In 2007, that belief became Libby Baby — distributed under CV Alpinika Unggul, a company dedicated to bringing quality baby and children's clothing to families across Indonesia. What started as a small commitment to Indonesian families has grown into one of the country's most trusted names in baby & kids wear.
Safety has never been optional for us.
Since 2015, every Libby Baby product has been certified to OEKO-TEX® STANDARD 100 — independently tested to be free from harmful substances. Combined with Indonesia's SNI national certification, every fabric that touches your little one's skin is safe from the very first day. Gentle on sensitive skin, safe for everyday wear.
Trusted by moms, proven over time.
Trust is not something we claim — it is something millions of moms have given us, one little outfit at a time:
- 18 years of accompanying Indonesian families, since 2007
- Top Brand for Kids, 9 consecutive years (2017–2025)
- 4.9 rating from over 1.4 million reviews on Shopee
- Over 3.5 million followers across our social platforms
- One brand for every stage — from newborn to 14 years old
More than clothing — a companion.
We believe comfort goes beyond soft fabric. It is the calm a mother feels knowing her baby is safe. It is the freedom a child feels to move, play, and grow. From the first hug to every big step after, Libby Baby is there — in the everyday moments and the special ones.
For 18 years, millions of Indonesian families have trusted one promise that has never changed: premium quality baby & kids clothing, made accessible for every family in Indonesia.
Libby Baby — Indonesia's trusted baby & kids clothing brand, OEKO-TEX® STANDARD 100 certified, since 2007.